A one page, scrollable experience for the Girl Effect, summing up the core message of the charity in an engaging, interactive (and fully responsive) way. Why Girls tells the story of how adolescent girls have the unique potential to end poverty for themselves and the world. 

Following the story of Christine, a 17 year old girl from Burundi, 'Why Girls?' uses interactive animation and clickable elements to present her tale in an exciting and unique way. 

One experience across all devices

Designed in tandem as a collaboration between UX, editorial and tech, Why Girls? is a storytelling experience that works seamlessly across all browsers and devices, bringing a level of interactivity often reserved for desktop browsers to mobile and ensuring a consistent experience for all users regardless of platform.